Japanese car manufacturers have found an effective way to cope with the pollution created by cars and that is build hybrid cars.
There are fifteen naval ships that inflict more harm to the environment as compared with all 750 million cars that exist on the road today. It is unbelievable that one giant transport ship has the ability to pollute the environment as fifty million cars. Despite that, the governments’ primary attention is minimizing the pollution in the cities than in the oceans. In 1990, Toyota came up with the notion of a hybrid car. They needed to produce a car that did not pollute the environment. Toyota came up with the Prius which happens to be a groundbreaking car but hasn’t caught on world wide due to the price.
Despite the fact that the Prius continues to be breaking sales records in the United States, it has been fighting in the European and Japanese markets. As an example, the sales for hybrid cars in Europe are below 1 % of the total sales, having a market share almost comparable to the sales of the luxury cars with prices over 150 000 dollars.
As opposed to the United States, the European states are still not ready to adopt this change. The potential buyers are not motivated to buy those cars and often they are also high priced. The only “incentive” is the deletion of a pollution tax. On the other hand, the difference between the costs of hybrids and other vehicles of the same dimensions and performances are substantial.
Toyota has done a survey and concluded that people who drive hybrids are usually people who have college degrees or higher like doctors, lawyers and engineers. These groups consider hybrids attractive because of the low fuel consumption. A good example would be the Lexus RX 450h SUV which has 300 horsepower but it uses significantly less gas than your typical 1.4 liter car.
Most car sellers have got their own hybrid lines just like Ford has EcoNetic, Volkswagen has BlueMotion and Opel has EcoFlex. There’s also a resistance to diesel cars as well. While diesel trucks and cars use up significantly less fuel per liter than gasoline cars, diesel fuel itself is more expensive per liter than regular gas. Statistics demonstrate that the average European likes their cars to function on gasoline, as those cars are usually stronger and cheaper.
At first, the Japanese and Americans were not very big on hybrid cars after they were first introduced, like Mercedes initial line of Blutec models, which were considered cancer causing and toxic. Interestingly, let’s not forget the thousands of trucks from the 80′s, trucks that are even now circulating on the roads of Europe and mostly America that must also be eliminated.
Prius is already at its third generation, using an emission of CO2 of 89 grams per kilometer, which usually is the exact consumption of a smart Diesel car, although the Japanese model is a medium one. On top of that, the Prius is the only hybrid car that is able to go all-electric for about 1 kilometer at speeds as much as 50 kilometers and you could possibly get this car for only 30,000 Euros.